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In fighting for dominance in a keyword is not enough. You might be at the top of the each query, however, internet design isn't that convenient for users. May well leave prime spot then settle to the second all-natural. The next alternative you have to attempt to do is assessing your site's design. Can needs a fix, consult a developer for advice and fix. You could win more traffic by having an user-friendly web site coupled having a strong SEO Orange County campaign.